⚠️ Let’s start with a scary thought:
Thousands of buyers get fooled every year by fake or misrepresented diamonds sold online. And trust us—it’s not always easy to tell.
But guess what?
🚩 1. The “Too-Good-To-Be-True” Price
If you see a 1-carat diamond ring being sold at ₹30,000—STOP.
Chances are, it’s:
A fake
Poor-quality
Or not a diamond at all
👉 Diamonds follow market rates. A huge price gap is always a warning sign.
🚩 2. No Certification or Generic Grading
If the product description doesn’t clearly mention:
…and instead says things like “premium quality,” “top grade,” or “100% original,” without proof...
❌ Walk away.
📜 A certification is your only guarantee that the diamond has been properly evaluated.
🚩 3. Blurry or Recycled Product Images
Ever noticed how some product photos look like they were stolen from a Google search?
🧐 Zoom in on:
Image quality
Watermarks
Shadows or reflections
If the images are unclear or obviously copied, there’s a good chance the seller doesn’t even have the product.
💡 Real sellers show close-ups, multiple angles, and videos.
🚩 4. No Mention of Return or Buyback Policy
What happens if the diamond arrives and it’s not what you expected?
No return policy = No protection.
✅ A reliable brand will always offer:
Easy returns
Lifetime exchange or buyback
Product insurance
🧠 Buying diamonds is an investment—don’t do it where returns aren’t welcome.
🚩 5. Unclear or Missing 4C Details
If a listing doesn’t mention:
Carat
Cut
Color
Clarity
…you’re not buying a diamond—you’re buying a mystery.
👉 No matter how good the photo looks, never trust a diamond without clear 4C specs.
Bonus Tip: If you see vague terms like “very shiny” or “premium cut,” run. Real diamond sellers use real grading.
🚩 6. Suspicious Reviews or No Reviews
Look out for:
Repetitive or robotic reviews
Only 5-star ratings
No mention of the actual product
⚠️ Or worse… no reviews at all.
🚩 7. No Customer Support or Contact Details
When something costs tens of thousands—you should be able to talk to a human.
🚨 Be careful if the website:
Only has an email form
No WhatsApp/phone
Doesn’t respond on social media
A trustworthy seller is easy to reach and quick to help.
🛡️ Bonus: How We Keep It 100% Real at [Your Brand Name]
Here’s what we do so you never worry about fakes: